Does the Brazilian market still support vacation rental demand in Orlando? Yes: roughly 736,000 Brazilian tourists visited Orlando in 2025, a 5.6% increase that makes Brazil the city's third largest international market, with an average stay of 10.6 days.
In 2025, Brazil solidified its position as Orlando's third largest international tourism market, trailing only Canada and the United Kingdom. Roughly 736,000 Brazilians visited the city during the year, a 5.6% increase over the prior year and the largest growth among all the international markets tracked by Visit Orlando. For anyone evaluating a vacation rental purchase in the area, that number works as a direct demand signal.
Beyond the raw visitor count, two other figures stand out: the average length of stay for Brazilian visitors to Orlando is 10.6 days, well above many other international markets, and 79% of Brazilians researching US travel show specific interest in Orlando, typically planning their trip 6 to 12 months in advance.
The Size of the Brazilian Market in Orlando
According to data released by Visit Orlando, published September 23, 2026, Brazil is now the city's third largest international market, behind Canada and the United Kingdom, with 736,000 visitors in 2025 and 5.6% year-over-year growth, the strongest among the international markets the organization tracks.
This growth comes as Visit Orlando itself broadens its strategy for attracting Brazilian visitors beyond the theme parks, into dining, art, culture, and outdoor activities, a shift that tends to spread tourism demand across a wider set of neighborhoods and corridors in Greater Orlando, not just the immediate vicinity of the parks.
Why Length of Stay and Advance Planning Matter for Investors
An average stay of 10.6 days is significantly longer than what many other US tourist destinations see. In practice, that favors vacation rental properties with more bedrooms and shared living space, built for families or groups splitting a stay, over small units designed for two or three-night trips.
The fact that 79% of Brazilians researching US travel already show specific interest in Orlando, booking 6 to 12 months ahead, also matters for anyone managing a vacation rental: advance bookings tend to make occupancy and pricing easier to plan across the year.
What to Evaluate Before Buying a Vacation Rental Property
Before buying a property with the goal of renting it out short-term in the Orlando area, a few points deserve specific attention:
- Short-term rental (STR) zoning: not every municipality or community in the area allows this type of rental, and the rule can vary even between neighboring communities.
- HOA rules: gated communities often have their own restrictions, which can limit how often a unit can be rented or require guest pre-approval.
- Property management: choosing full-service management versus a lighter-touch arrangement directly changes the rental's net margin, since management fees vary significantly by service level.
- Seasonality of demand: even with a long average stay, occupancy is not uniform across the year, and it is worth understanding peak and off-peak periods before projecting revenue.
A Demand Signal, Not a Guarantee of Returns
It is important to treat Orlando's Brazilian tourism growth for what it is: a demand indicator, not a guarantee of profitability. The performance of any specific property depends on factors like location, management quality, local competition, and operating costs, the same themes we have covered in why skilled workers are moving to Florida and what it means for real estate investors.
For buyers still weighing which submarket to target, it is also worth reading this alongside our coverage of how Lake Nona's submarkets have diverged in price, since vacation rental performance can vary sharply even within the same broader region.
Frequently Asked Questions
Is Orlando still a good vacation rental market for Brazilian tourism?
The growth of the Brazilian market in Orlando, now the city's third largest international market, is a positive demand signal. But the performance of any specific property still depends on local factors like zoning, management, and competition in the chosen area.
What should I check before buying a short-term rental property in Florida?
You need to confirm whether the municipality and the condo or homeowners association allow short-term rentals (STR), understand the community's specific rules, and evaluate the cost and management model for the property, since that directly affects the rental's net margin.
Does the longer average stay of Brazilian visitors change what type of property is worth buying?
Yes. An average stay of 10.6 days favors larger properties with more bedrooms and shared living space, geared toward families or groups, rather than small units built for short two or three-day stays.
